Missed Opportunities for Beijing Olympic Broadcasters - It’s the Internet Stupid

August 13th, 2008

In my previous post I ranted a bit about how YouTube was removing videos of the 2008 Beijing Opening Ceremonies. I still think its rather silly and a massive mistake on the part of the broadcast networks that are licensed to cover the Olympics.

The websites of NBC, CBC and the BBC, the networks providing Olympic content to the US, Canada and the UK, still have minimal footage of the Opening ceremonies online. I think this is a foolish mistake and a huge disservice to their paying advertisers. Why? They are not feeding the demand.

The Unsatisfied Demand for Opening Ceremony Video

This particular Olympic games are quite important/significant simply because they are being held in China. So what does China do? Put on the most spectacular/breathtaking opening ceremonies of all time. And we all want to see it, online. And see it again.

It was estimated that 1 Billion people watch the opening ceremony live on television. So there are 5 Billion who did not. How many of them now want to see the opening show? How many of the 1 Billion that did see would like to see it again?

To get a sense for the demand out there we can see how people are searching for the Beijing Games opening ceremonies on the internet. Here is what Google trends tells us;

Search demand for opening ceremony content

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YouTube Pulls Beijing Olympics Opening Ceremony Footage as Fast as it Appears

August 8th, 2008

All day long I’ve been trying to see video footage of the opening ceremonies. I’ve caught a few clips here and there but the videos on YouTube are getting pulled down within minutes of them being uploaded. Seems the legal team at YouTube is working overtime to ensure no “IOC approved” footage gets shown. Delete, delete, delete. BASTARDS!

Blocked Beijing Olympics Opening Ceremony Footage

I want to see!

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Geo-Targeting AdWords PPC Campaigns : Part 1 - IP Targeting

August 4th, 2008

Localized internet marketing is all about geo-targeting. A business servicing a specific geographic area wants internet traffic from primarily that region. Whether that traffic is organic search traffic, pay-per-click (PPC) search traffic, referral link traffic, or type-in direct navigation traffic you want it to be targeted to your specific area. This series of blog posts will focus on PPC and geo-targeting methods through Google AdWords for businesses that operate in one city or metropolitan area.

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Is Cuil Trying too Hard to be Cool?

July 29th, 2008

I’m too sexy for cool, errr… I mean Cuil

The new search engine in town cuil.com thinks it can be a player alongside Google. But that name is gonna be a problem, I think.

From their press release;

“Cuil (pronounced COOL) provides organized and relevant results based on Web page content analysis. The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyze the context of each page and the concepts behind each query. It then organizes similar search results into groups and sorts them by category.”

When i first saw the name, before anyone told me it was supposed to be pronounced “cool”, the thought that came to my mind was “quil”. And now that they tell me it’s supposed to be “cool”, I’m thinking “lame”. Everybody knows that trying too hard to be cool is just not, erm…., you know, cool.

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Lack of Flexibility in Ad Titles in Google Adwords Map Ads

July 16th, 2008

I love working with Pay Per Click ads through Google AdSense. It’s like instant gratification. And the local targeting opportunities are amazing when working with a local business. But there is one thing that really bugs me, Map Ads.

When creating an ad to be displayed on Google Maps you’re stuck with using the business name as it is within the Google Local Business Center (LBC). Your business name then becomes the default blue linked headline of your ad copy. You can’t readily rename it to specifically target your keywords like you can in the regular ads, unless you change it in the LBC.

For this reason I see click through rates for Map Ads at mere fractions of what I can get out of normal ads. Being that we are paying Google to create ads which appear within Google Maps they should allow us the flexibility to give whatever title we feel would better speak to searchers. Again, like we can in the normal ads.

Here’s an example;

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