About Stever

Stever sailing in Nova ScotiaMy name is Steve, Steve Hatcher. Most people, except my Mom, call me Stever.

I like the internet. I like design. I like marketing. I like small business. I always have.

After a few years of tinkering online and learning to build websites, learning how search engines work etc., all my interests started to click and now I focus mainly on building websites and creating internet marketing strategies for businesses that target local areas. Perfect timing really as the trend towards local search has just started to really kick in.

My background is not really related to the internet and marketing. I think that’s the same for most search marketing consultants. Most start as hobbyists and with hard work, creative thinking, testing, problem solving, and such, become experts in this ever changing field.

I have a bachelor of science degree in forestry (BScF). Yes forestry. Managing forests, landscapes, wildlife, ecosystems, forest fires, and all that good stuff. I suppose the spatial management aspect of that ties into my interest in local search. In a rather abstract way. Perhaps. It also ties into web usability and conversion optimization.

Forest management is about maximizing multiple conflicting values out of one regional resources base. Harvesting the maximum sustainable amount of wood and fiber while maintaining sustainable populations of wildlife and minimizing impacts on key ecosystem processes. Good web design maximizes conversions (sales or any site goal) while maintaining a very user friendly interface and sustaining user interest.

I’ve always been artistic and had an interest in design. When I was younger I wanted to be an architect, a graphic designer, a photographer, a few other things I cant quite remember. Web design now lets me pursue some of that.

My mind has always been filled with business ideas. Big and small. New ones come and go daily it seems. Many are just mental exercises. I see a potential opportunity, think about in my head, develop a mental picture of how to market it and once I have that all worked out, seems like it should work, I can drop and move on to the next idea. That may sound a little scatter brained I know but its worked well for me to get to where I am now. It now allows me to focus on a new clients needs, develop a strategy, get it up and running then move on to the next client and the next challenge. All of which build my knowledge base on whats effective for various types of business and build a bigger foundation to draw upon for the inspiration to develop new strategies.

Oh, I do of course pursue some of my own ideas. Some of the better ones. The internet now allows me to do more and more of that. :)

I no longer get dropped into remote mountain locations by helicopter, fight raging forest fires, get to chase bears, or be chased by moose. Yeah, I have some stories. But, I now get to apply my vast array of interests, technical and creative, and get to help business owners achieve some amazing results. With this blog I get to share some of those stories and what I’ve learned about search marketing and web design. Just to name a few that have supported me on my journies over the years:

Some businesses we know

Dufferin Rogers Dental Clinic Family Dentist & Dental Implants
2032 Dufferin St, York, ON M6E 3R5
(416) 658-3384

Cannect Home Equity Loans
1006 King St W, Toronto, ON M6K 3N2
(416) 214-9000

Cannect Home Financing Mortgage Broker
81 Navy Wharf Ct, Toronto, ON M5V 3S3
(416) 766-2666

Cannect Private Mortgages & Small Business Loans
33 Gladstone Ave, Toronto, ON M6J 3K7
(416) 766-2666

Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
(905) 579-5551

TPI Personal Injury Lawyers
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
(905) 361-1500

Uptown Yonge Dental
2717 Yonge St, Toronto, ON M4N 2H8
(416) 487-3333

Adelaide Barks Dog Daycare and Boarding
23550 Highbury Ave N, London, ON N0M 1P0
(519) 854-1214

Atlantis Pools & Spas
23550 Highbury Ave N, London, ON N0M 1P0
(519) 471-2058

Rotondi Mold Assessors
6 Richard Ave, Saratoga Springs, NY 12866, United States
(518) 852-9090

Purple Bean Media Web Design, Social Media Management, Video Production, Search Engine Optimization (SEO)
446 Grey St Unit #302 B, Brantford, ON N3S 7L6
(226) 920-9850

New York Deli & Pizza
6546 Richmond Rd, Williamsburg, VA 23188

Furside East Atlanta Pet Grooming
481-A Flat Shoals Ave SE, Atlanta, GA 30316

Advantage Vinyl Commercial Semi Truck and Trailer Wraps
130 Copernicus Blvd, Brantford, ON N3P 1L9
(519) 758-0439

Super Steam London Carpet & Air Duct Cleaning
1020 Hargrieve Rd #10, London, ON N6E 1P5
(519) 857-9444

Green Collar Landscaping and In-Ground Pool Installation
1632 Wilson St. West Ancaster, Ontario L0R 1R0
(289) 339-8746

Ike’s Asphalt Inc Driveway Paving Company / Contractor
4288 ON-3, Simcoe, ON N3Y 4K4
(519) 280-3122

Scarfone Hawkins Law Firm
1 James St S 14th Floor, Hamilton, ON L8P 4R5
(905) 523-1333

Kitchens Inc. - Kitchen Design & Renovations
71 Craig St #6, Brantford, ON N3R 7H9
(519) 753-1637

Street Stars Customs LTD
1033 Clarke Rd Unit#3, London, ON N5V 3B3
(519) 951-9727

Builders Choice Air Systems Ltd Heating and Furnace Repair
492 Hill St, London, ON N6B 1E7
(519) 642-7000

Glenn D. Godfrey & Co. LLP Law Firm
3rd Floor, 35 Barrack Road, Belize City, Belize
+501 223-3530

Elev8 Aesthetic Medicine Inc. Botox Lip Fillers, Microneedling and PRP for Hair Loss
123 Pioneer Dr Building J, Unit #2, Kitchener, ON N2P 2A3
(519) 748-7284

Davidson's Jewellers
790 Bank St, Ottawa, ON K1S 3V6
(613) 234-4136

Easy House Loan Mortgage Broker
940 The East Mall Suite 202, Etobicoke, ON M9B 6J7
(647) 613-3279